Prism+ opens its largest retail outlet to better serve its growing customers

KUALA LUMPUR: Consumer tech brand best known for its premium gaming monitors and 4K Android TVs, Prism+, has opened its latest, and biggest physical store at IOI City Mall.

The store marks the first milestone for the brand in Malaysia for 2023.

Sharing more on the opening of the new store, Prism+ Malaysia country director, Eric Kam said that the public acceptance here is exceptional and the IOI City Mall store is the company’s commitment to its users.

“Malaysia has been an exceptional market for us, and our brand has been met with an amazing reception. The launch of the Prism+ IOI City Mall retail store underlines our commitment to investing in the market and gives us another opportunity to value-add to our audience here.”

Situated in the East Wing, the store allows customers to physically experience all of Prism+’s products as the company expands into smart home appliance industry.

“We are currently exploring launching up to ten stores in various states across the country to future-proof ourselves as we look to move into the IoT space. With a lot of these smart home appliances, we see the need for our audience to physically

experience the products before making big-ticket purchases,” said Kam, adding that despite the challenging economic outlook, “we are confident in our products and the value that they offer our consumers”, and is planning to offer more premium lifestyle essentials at affordable prices for Malaysian consumers.

In addition to its own products, the outlet also showcases Logitech G gaming gear.


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