Samsung aims Galaxy A54 5G and A34 5G at Gen Z

KUALA LUMPUR: Samsung has launched two new Galaxy smartphones, the Galaxy A54 5G and Galaxy A34 5G, targeted at Gen Z.According to the company, both phones are designed to excel in photography, and come with Samsung’s Nightography and AI capabilities.


The phones feature a 32MP front camera, and this allows users to capture sharp photos and make great video calls.

Besides that, both phones offer improved optical image stabilisation (OIS) and video digital image stabilisation (VDIS) to enable users to produce clear and stable videos.

“The A series includes features such as Nightography that comes with an enhanced OIS angle, a bigger sensor and pixel size. This allows users to have more lights captured and have sharper image quality. They also have an AI image enhancer that reduces image noise and blur. What’s more, we have a suite of features such as modes & routines, link to windows, and samsung wallet,” said Samsung Malaysia Electronics Galaxy A Series’ product manager, John Tan at the launch event  RollerWa, LaLaport Bukit Bintang City Centre The phones’ night mode helps users to capture more details during dark and low light conditions, while the enhanced editing tools help remove unwanted shadows and reflections.


Both Galaxy A Series phones feature immersive Super AMOLED displays.The Galaxy A54 5G has a 6.4-inch display, while the Galaxy A34 5G has a bigger 6.6 inch display.Both screens offer 120Hz refresh rate with enhanced Vision Booster to give users natural viewing as they move between different lighting conditions.

Also, Samsung offers up to 4 generations of OS upgrades, 2 years of warranty and 5 years of security updates that allow users to access the latest software, security and warranty.


With Samsung Knox, data is kept under lock and key with defence-grade mobile to enjoy the enhanced advanced security. To stop unwanted data collection, the series gives users access to the Security and Privacy Dashboard. The Private Share feature enables users to share files when designated receivers receive sensitive files within time limits anytime sensitive files or personal information are shared.To provide seamless connectivity between devices, both of the Galaxy A Series are compatible with other Galaxy ecosystems.

Price and availability

The Galaxy A54 5G is available now in Awesome Lime, Awesome Graphite, Awesome Violet and Awesome White, and is priced at RM1,899 for the 8GB+256GB variant. Meanwhile, the Galaxy A34 5G has an additional colour – Awesome Silver shade and is priced at RM1,599 for the 8GB+236GB variant.


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