Did online shopping ruin Aidilfitri traders?

Shopee says top buys were 'baju Raya', lights, sambal and dendeng

Did online shopping ruin Aidilfitri traders?

Did online shopping ruin Aidilfitri traders?
File picture of people shopping for LED lights of Ketupat, Moon and Stars sold by traders around Jalan Tuanku Abdul Rahman, Kuala Lumpur, for Hari Raya Aidilfitri celebrations April 19, 2022. — Picture by Hari Anggara

KUALA LUMPUR, April 25 — Decorative LED lights have emerged as one of Hari Raya’s most sought-after products, topping the overall sales in two nationwide regions this year, recent consumer activity data from e-commerce platform Shopee Malaysia has shown.

With Hari Raya now behind us, Malay Mail takes a look back at the online shopping habits of Malaysians and the top-purchased products in conjunction with the annual Muslim holiday amid claims by traders that business were tepid this year.

Throughout Shopee’s Raya campaign period held from March 19 to April 5, Shopee Malaysia’s Head of Marketing and Business Intelligence Tan Ming Kit said the platform also observed a surge in purchases of fast-moving consumer goods (FMCG) such as cosmetics leading up to the recent festivities.



“A notable rise in FMCG such as makeup indicated consumer focus on personal appearance for the celebrations.

“Additionally, a surge in purchases of sambal and dendeng highlighted consumer interest in preparing authentic meals,” he said in an emailed reply to Malay Mail’s queries.

Did online shopping ruin Aidilfitri traders?

 


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