Did online shopping ruin Aidilfitri traders?

Shopee says top buys were 'baju Raya', lights, sambal and dendeng

April 25, 2024

Did online shopping ruin Aidilfitri traders?

KUALA LUMPUR, April 25 — Decorative LED lights have emerged as one of Hari Raya’s most sought-after products, topping the overall sales in two nationwide regions this year, recent consumer activity data from e-commerce platform Shopee Malaysia has shown.

With Hari Raya now behind us, Malay Mail takes a look back at the online shopping habits of Malaysians and the top-purchased products in conjunction with the annual Muslim holiday amid claims by traders that business were tepid this year.

Apart from the simplistic but colourful decorative lights called “lampu Raya” in Malay, cosmetics also emerged as one of the must-haves nationwide as users have demonstrated in their recent buying trends.

Throughout Shopee’s Raya campaign period held from March 19 to April 5, Shopee Malaysia’s Head of Marketing and Business Intelligence Tan Ming Kit said the platform also observed a surge in purchases of fast-moving consumer goods (FMCG) such as cosmetics leading up to the recent festivities.

Tan also listed two top sought-after FMCG items, namely sambal or chilli paste — a key cooking ingredient in traditional Hari Raya dishes; and dendeng — a popular local dish made up of thinly sliced dried meat that’s cooked and preserved in a mixture of sugar and spices.

“A notable rise in FMCG such as makeup indicated consumer focus on personal appearance for the celebrations.

“Additionally, a surge in purchases of sambal and dendeng highlighted consumer interest in preparing authentic meals,” he said in an emailed reply to Malay Mail’s queries.