Maybank’s mobile banking adds two new rural routes in Pahang

KUALA LUMPUR: Malayan Banking Bhd (Maybank) has expanded its mobile bus banking service or “Bank Bergerak” to cover two new rural routes in Pahang.

The new mobile bus banking service now covers Lepar Hilir and Kuala Pahang in addition to its existing eight routes, bringing the number of routes to 10 effective from July 4.

Maybank Malaysia’s community financial services head Datuk Hamirullah Boorhan said the expansion of the mobile bus banking service was in line with the group’s efforts to further enhance financial inclusion for customers in rural areas.

He added that the mobile service offered consumers greater convenience and easier access, and helped reduce their travelling time to perform their banking obligations.

“We are committed to being strongly knit into the fabric of the communities and are constantly looking for ways to improve our offerings as well as help overcome the challenges faced by our customers in rural areas such as in the districts of Maran, Gambang, Pekan, Kuantan, Ulu Lepar and Kuala Pahang.

“In line with our mission to Humanise Financial Services and being at the heart of the community, our aim is to ensure that the people in these communities will avail themselves to the various financial products and services available through the convenience of having a bank at their doorstep,” he said in a statement.

The Maybank Mobile Bus, which was introduced in 1978, has been providing basic banking services to communities residing in remote areas which are underserved and have limited or no access to banking services.

Hamirullah added that the eight routes had been seeing growing support from the communities served and had registered an average of 20 per cent growth in the number of customers served over the last three years.

“With the addition of these two new routes, we expect to serve at least 15 per cent more customers each year, and we will look into the possibility of expanding this service to more areas if feasible,” he added.

The 10 routes cover some 500 kilometres in distance, compared with the 420 kilometres previously for the eight routes, with each location now being served on a fortnightly basis.

The two new routes are also part of the bank’s ongoing support for Bank Negara Malaysia’s Pemulih initiative which aims to expand financial inclusion with the objective of providing better financial services to communities that have minimal financial services.

NST